Consumers willing to share personal info for a reward – Help Net Security

  • Overall, people are most likely to open beacon alerts related to food; 63% said they would definitely open an alert related to groceries, 50% and 49% said the same of restaurants and fast food, respectively.
  • Consumers willing to share personal info for a reward
  • 72% say they’re “very concerned” about the privacy implications of using beacons and nearly as many (71%) say receiving unprompted beacons from brands would annoy them.

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@jose_garde: “Consumers willing to share personal info for a reward – Help Net #Security – #BigData”


Most people have security concerns about beacon technology on their mobile devices. Still, 60% will share personal info for the right rewards and deals.


Consumers willing to share personal info for a reward – Help Net Security

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