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Marketing Return on Investment

From #BigData to Big Profits in big #infographic:  #DataScience #CMO #Marketing #Analytics

  • Infographic: Big data, big profits
  • CMOs face mounting pressure to deliver above market growth, manage growing amounts of data, and adapt to a rapidly changing technology landscape.
  • Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow.
  • Topics: Big data , Social media
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@KirkDBorne: “From #BigData to Big Profits in big #infographic: #DataScience #CMO #Marketing #Analytics”


CMOs face mounting pressure to deliver above market growth, manage growing amounts of data, and adapt to a rapidly changing technology landscape. Successful marketers, however, have figured out how to use data to squeeze billions more from marketing and help their companies grow.


Marketing Return on Investment