Hyper-personalization – This Time, It’s Personal

  • Customer Intelligence Management Using emerging data & analytics technology to raise organization’s Customer IQ
  • During the day, I work on product strategy and marketing for @InfoTrellis, and I’m busy trying to disrupt the customer data and analytics market so that organizations can finally understand every single one of their customers.
  • So the organization needs the ability to synthesize all of that data into a realistic likeness of the customer.
  • The problem isn’t just bringing it all together, it is linking it all back to one customer.
  • Great chat on ‘Know thy Customer’ on @ DMRadioOnline .

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@craigbrownphd: “Hyper-personalization – This Time, It’s Personal: I recently bought a smoker box for my B… #BigData #Analytics”


I recently bought a smoker box for my BBQ from the local hardware store.  I go in there all the time, often with my two children.  The store owner Jeff recognized me, and asked “are you starting to smoke on a gas BBQ?”. “Yes I’m trying it out – do they produce enough smoke?” “Yes,…


Hyper-personalization – This Time, It’s Personal

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