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Mobile Also, Mobile First, Mobile Only: What’s Your Marketing Strategy?

If you're not thinking #mobile 1st, you're not thinking customer 1st | #BigData #CX #RT

  • Our mobile first strategy does not ignore the fact that customers also access our ecommerce sites on desktops and laptops including hybrid tablet/laptop devices.
  • In a mobile first approach, our methods and goals start with the mobile, smartphone screen in mind.
  • Mobile Transformation is the future of Digital Marketing According to Brian Solis , “Digital transformation is the next big thing in customer experience and ultimately how business is done.”
  • The technique has improved our content strategies on larger screens by eliminating the unnecessary words and peripheral content that has marginal value to the customer contributing to higher bounce rates.
  • Blog Post: Currently, mobile devices account for approximately 40% of all online sales for Time Warner Cable (TWC).

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@Ronald_vanLoon: “If you’re not thinking #mobile 1st, you’re not thinking customer 1st | #BigData #CX #RT”


Today’s customer is connected on mobile even when they browse the web on their desktop. If your strategy is not mobile first, it’s not customer first.


Mobile Also, Mobile First, Mobile Only: What’s Your Marketing Strategy?

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