- Paid licensing options include high resolution download.
- Sorry, your blog cannot share posts by email.
- Most brands have some form of newsletter to connect with customers.
- Corporate Blog/Sponsored Post $50.00 Add to Cart
- Post was not sent – check your email addresses!
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
@JimHarris: LOVE THIS Internet of Things Cartoon by @tomfishburne of Marketoon Studios #IoT #BigData…
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.
Marketers have more data at their disposal than ever. But it still feel’s like a giant game of “Where’s Waldo” in determining where customers are in the customer journey. And deciding what messages to share at any point in time. In many ways, we currently have the worst of both worlds. Customers know (and in some cases resent) that their… Read More
Most brands have some form of newsletter to connect with customers. But for many brands, more emphasis is placed on getting people to sign up than on giving them a reason to sign up. Last week David Hieatt, founder of Hiut Denim and the Do Lectures gave a workshop in London on the power of the humble email newsletter. I… Read More
The marketing world is buzzing about P&G’s announcement last month that they’re moving away from Facebook ads that target specific consumers. As CMO Marc Pritchard described the move, “We targeted too much, and we went too narrow. And now we’re looking at: What is the best way to get the most reach but also the right precision.” Coming from the… Read More
The Pokemon Go phenomenon may have peaked, but it sure lit a fuse for marketers to think about augmented reality, location-based marketing, and how their brands might fit in. As with adopting any other technology for marketing, many marketers will treat it as a gimmicky bandwagon. I stumbled across an AdAge article with an interesting insight on why Pokemon Go… Read More
There has been an explosion in purpose-driven brand communication the last few years. As Matthew Gardner at Droga5 put it, “Because of the challenge for people’s attention, purpose is the only thing that will get brands to break through. This is not a trend but more of an imperative and should be top of mind for every company.” When every… Read More
Marketers often think of their communication plan as three distinct types of media: Paid (buying ads), Owned (creating branded content), and Earned (social and word of mouth) Media. This P.O.E.M. model can be a handy way to think about marketing. But in practice, there are increasingly blurred lines between Paid, Owned, and Earned Media. And marketers sometimes act as if… Read More
“For many people the first interaction they have with a company is via a sterile, lifeless lead gen ad that takes you to a prison landing page where you are forced to enter in your life’s information and you know you will get immediately called by an overbearing sales rep before you are ready to have that conversation.” This was… Read More
Comments are closed, but trackbacks and pingbacks are open.