How Big Data Analytics Is Solving Big Advertiser Problems
- Not surprisingly, new companies that specialize in big data analytics have started to fill this void.
- With this information, companies can target users in existing online communities, and then use the data to better understand and identify patterns in user behavior.
- The solution to the huge ad fraud problem is predictive analytics big data platforms.
- Today, working with big data companies, advertisers can use these collaborations and partnerships to create original campaigns, and at a faster pace.
- Since the key component of advertising is reaching the right audience at the right time, big data will help predict purchases, identify and analyze consumer behavior and the type of performance that certain segments of your audiences will perform against.
Big data can help make sense of the information gathered, such as retention cost, average transaction value and even customer satisfaction.
@premierlogic: The #marketing and advertising technology sector are now embracing #bigdata in a big way.